The team
Who writes The Counter Brief
A small, growing editorial team. Every byline is a real person, accountable for their words.
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Founding Editor
Aditya Marin Gasga
Aditya Marin Gasga is the founding editor of The Counter Brief and Head of Growth at Demand Nexus, its parent company, where he works on sourcing qualified pipeline across SDR, content, and paid channels. His background is in performance marketing and demand generation. He studied business administration at Northumbria University.
18 articles → -
Contributor · CEO, Demand Nexus
Adithya Sulaiman
Adithya Sulaiman is the CEO of Demand Nexus, a B2B demand-generation company built on a pay-for-performance model: clients pay only when a BANT-qualified meeting reaches a rep's calendar. He built the firm's client-acquisition engine and its network of niche B2B publications, and writes on pipeline economics from the operator's seat.
6 articles → -
Contributor · Operations Lead, Demand Nexus
Nishtha Gupta
Nishtha Gupta leads an operations team at Demand Nexus, running appointment generation and day-to-day execution against targets. Her background is in B2B data operations and analysis, including over a year as a B2B research analyst at Ziff Davis Performance Marketing. She is completing a master's in computer applications at MIT World Peace University.
2 articles →